Bookstore

• Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

  In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: Managing the New...

• Valuable Content Marketing

  Readers will learn: The content options available and how to choose the right channel What type of information to post on social networking, business blogs...

• Mastering Mobile Marketing

  Mobile is here in a big way … and it’s about to become dominant. Retailers, fundraisers and publishers are all paying attention, but so should all...

• Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated

  Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social...

• Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

  How Online Games, Cartoons, Apps, Infographics and More Can Boost Your Business Signs, Banners, Giveaways, Packaging and Experiential Marketing that Inspires and Persuades Modern...

• Digital & Direct Marketing Goose

  Marketing expert German Sacristan helps marketers achieve success in this age of digital media. You'll learn: How to ensure a better ROMI (return on market...

• IMC Handbook

  Readings from experts with tips and tricks of the trade on: Solving Marketing Problems with an Integrated Process B2B Marketing and Lead Generation Consumer Privacy:...

• Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data

  The Definitive Guide to Enterprise-Level Analytics Strategy, Technology, Implementation, and Management • From the International Institute for Analytics, the world’s premier analytics research organization...