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In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: Managing the New...
Readers will learn: The content options available and how to choose the right channel What type of information to post on social networking, business blogs...
Mobile is here in a big way … and
it’s about to become dominant. Retailers, fundraisers and publishers are all
paying attention, but so should all...
Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social...
How Online Games, Cartoons, Apps, Infographics and More Can Boost Your Business Signs, Banners, Giveaways, Packaging and Experiential Marketing that Inspires and Persuades Modern...
Marketing expert German Sacristan helps marketers achieve success in this age of digital media. You'll learn: How to ensure a better ROMI (return on market...
Readings from experts with tips and tricks of the trade on: Solving Marketing Problems with an Integrated Process B2B Marketing and Lead Generation Consumer Privacy:...
The Definitive Guide to Enterprise-Level Analytics Strategy, Technology, Implementation, and Management • From the International Institute for Analytics, the world’s premier analytics research organization...