The latest Empathica Consumer Insights Panel survey found that 28 percent of consumers said they tell others about their luxury purchase through social media sites such as Twitter, Facebook or blogs.
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6 Ways to Handle Negative Buzz on Social Media Sites
May 6, 2010
From eM+C Daily
While many large retailers have developed significant marketing presences on
Facebook,
Twitter and other social sites as a way to increase their brand awareness, disgruntled consumers are increasingly using them as forums to complain about these companies and their mishaps.
Luxury Online: Social Influence in High-End Retail
November 11, 2011
From ROI Report
Luxury retail customers demand sophistication from their brands. At the high-end of the retail sector, that means developing a robust online strategy to increase your brand’s online social influence. Luxury retailers like Nordstrom are confounding the marketplace by outperforming other retailers in today’s sluggish economy.