What did the 2012 holidays teach us about the current state of shoppers-and, of course, the places where they shop? Here are 10 notable trends....
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Christmas Day 2012 Retail Visits Increase 27% Compared to 2011
December 28, 2012
From Marketing Forward
The home stretch for the holidays is nearing as second wind for retailers is just starting as Experian Marketing Services analyzes the post-Christmas retail trend. Christmas Day 2012 saw a 27% increase in online traffic to the top 500 retail sites compared to 2011. The top retail sites received more than 115.5 million total U.S. visits. To date the holiday online traffic for the past 7 weeks to retail sites are up 10% for 2012 vs. 2011. Each retail holiday milestone day saw online traffic increases so far this season.
Macy's Lays Claim to 'Week of Wonderful'
December 28, 2012
From AdAge
The often-overlooked week between Christmas and New Year's is still a busy one for retailers-and Macy's is staking its claim. The retailer has dubbed the period from today through Jan. 1 its "Week of Wonderful," with plans for special promotions and deliveries of new merchandise. Consumers, often on vacation, flood malls to return gifts and use gift cards. In recent years, as gift cards have become increasingly popular, retailers have sought to stock fresh merchandise, rather than leave shoppers to pick over discounted holiday items.
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