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10 Things Stores Won’t Say About Black Friday

November 20, 2012
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Stores are anticipating a huge turnout (read: crowds) this year. According to a survey conducted by management consulting firm Accenture, 53 percent of consumers say they plan to shop on Black Friday, up from 44 percent last year. That would reverse three years of declining consumer interest in the day, based on the company's previous surveys.



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Last minute preparations are being made for what is effectively retail's Super Bowl - a stretch where both brick-and-mortar and online stores will be flooded with holiday shoppers looking for Black Friday and Cyber Monday deals. Many retailers have added seasonal employees to handle increased service calls, hoping to improve their customer service levels from the previous year or at least stay consistent with normal levels.
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November 20, 2012 From Google Retail Blog
While retailers might still be carting out decorations and Black Friday deals have yet to hit shelves, the holiday shopping season is already in full swing. Searches for "holiday gift" on Google have already spiked 156% since the first of November, and searches for "Black Friday" are up 546%.
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