According to Nielsen
's "Global Trust in Advertising and Brand Messages" report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers said they trust recommendations from friends and family above all other forms of advertising. From an ecommerce perspective, there are a number of benefits to using consumer-driven ratings and reviews. They provide reassurance to the customer during the decision making process, relieving them of insecurities they may otherwise have. They also help customers find products that best fit their needs and help guarantee a more satisfying shopping experience....
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Amazon Appstore Launches in Europe
August 30, 2012
Amazon.com today announced the launch of its Amazon Appstore in the U.K., Germany, France, Italy and Spain, giving European consumers access to Amazon's broad selection of quality Android apps with the convenience of shopping on Amazon from their Android phones and tablets. The Amazon Appstore includes popular features like personalized recommendations, customer reviews and one-click payments.
Preparing Your Email Marketing Strategy for the Holidays, Part 1
August 10, 2012
From Reggie Brady
Now is the time to begin planning your email marketing strategy for the holidays. Anything you do now to improve your email performance will pay benefits for the rest of the year and position you for success during the holidays. Consider the following tips to help you get started: