If you have an online catalog or e-commerce site, you already know that a critical aspect of conversion optimization is reducing your cart abandonment rate. According to ComScore, 67 percent of shopping carts are abandoned just before the purchase is made. If your site stats are similar, that means 67 percent of the money you've put toward getting traffic to come to your site has gone to waste. It also means you have a huge opportunity to improve your profitability simply by addressing these three common reasons shoppers bail.
This week's top article of the week (as determined by readers’ clickthroughs) focuses on search, specifically the search options you offer consumers on your website. While shopping cart abandonment has become somewhat of a sexy topic in the retail industry, the more prevalent issue of site abandonment — consumers are unable to locate their desired product and quickly exit the site — is often overlooked. Ofer Alt, CEO of Celebros, addresses the issue of site abandonment in his article by detailing four ways that an effective site search program can turn site visitors into paying customers.