Retailers are blessed with extensive data about their customers and their shopping behavior. This data comes in the form of offline and online purchase data, extensive email databases, response data, loyalty card databases, direct mail response data, social media data, and website data. Despite this wealth of information and most retailers' extensive history and expertise in offline modeling, I'm shocked to see that many continue to struggle with merging siloed information and leveraging it across the new digital landscape.
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5 Things All Retailers Should Know About Their Data
February 25, 2013
From Retail Info Systems
Retailers are blessed with extensive data about their customers and their shopping behavior. This data comes in the form of offline and online purchase data, extensive email databases, response data, loyalty card databases, direct mail response data, social media data, and website data. Despite this wealth of information and most retailers' extensive history and expertise in offline modeling, I'm shocked to see that many continue to struggle with merging siloed information and leveraging it across the new digital landscape.
Myths of Multichannel Retailing
February 22, 2013
From MediaPost
According to the annual survey of global shoppers by PwC, based on more than 11,000 shoppers in 11 different countries spanning four continents, the study debunks some of the mythology concerning consumers, retailers and CPG companies. Using a "10 Myths" framework, the report separates fact from fiction to better serve today's multichannel shoppers.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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