Online retailers must design sites that work well and look great on tablets as those devices emerge as a favorite for online shoppers. Designing for tablets include adaptive layouts, touch-sensitive navigation, great images and graphics, and fast load times. Some 25 percent of American's now own and use a tablet computer like Apple iPad, Google Nexus 10, Samsung Galaxy Note, Amazon Kindle, and Microsoft Surface, according to an August 2012 report from the Pew Internet & American Life Project. ...
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14 reasons behind John Lewis' 44% increase in online sales
January 3, 2013
From Home Page
It proved to be a fruitful Christmas for John Lewis, with like-for-like sales up 13% in the five weeks to December 29 compared to the same period in 2011.
And the news from its ecommerce store was even more impressive. Online sales grew almost three-times faster at 44.3% and now account for a quarter of all group sales.
In fact it reached more than £800m in annual sales through Johnlewis.com in December.
So how has John Lewis managed to pull off such a massive increase in online sales? Here’s a run down of some of the reasons behind its continued success...1. PPC
Among the top
40% of shoppers would spend more if offered a better customer experience
December 10, 2012
From Home Page
As e-commerce becomes an increasingly overcrowded marketplace dominated by a handful of major brands, businesses are having to think of new ways to stand out from the crowd and attract new customers.
Previously it was commonly assumed that price was the best way to beat the competition, but that just results in a self-defeating race to the bottom.
Instead, businesses are now focusing on the customer experience as a way of differentiating themselves. It's a subject our CEO Ashely Friedlein recently debated in a post looking at whether CMOs should actually be aspiring to become chief experience officers.
And a new survey from Oracle