LivePerson, a provider of intelligent engagement solutions, announced the release of its Connecting with Customers Report, a comprehensive global study examining the trends in online attitudes and behaviors of consumers in six different countries. The report revealed that 83 percent of consumers state that they need some form of support during their online journey, and 59 percent of consumers would like more options in how they connect with brands....
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Google Gets Nice Holiday Surprise From its Controversial New ‘Shopping Ads’
January 17, 2013
From AdAge
Google's shift of free product search listings over to a paid model caused considerable hand-wringing among retailers last fall, but that didn't stop them from buying them. According to an analysis by Adobe into the paid-search spend in retail under its management for the fourth quarter, 10.7 percent was allocated for inclusion in the new Google Shopping. The channel's "product listing ads" show up as image thumbnails with prices and links to the merchant sites where the items can be bought in searches for keywords that imply purchase intent like "cameras" and "boots."
Understanding Big Data for E-Commerce
January 15, 2013
From practical ecommerce
The term "big data" was the internet buzzword of 2012. The use of big data promises to become more prevalent in 2013, as merchants large and small who use big data analytics can gain a significant competitive advantage. What is big data? Webopedia defines it as "a massive volume of both structured and unstructured data that is so large that it's difficult to process using traditional database and software techniques." The "structured" portion of Big Data refers to fixed fields within a database.
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