We know Talbots is going to a new image, but we're not sure this is the best way to go about it. The brand's Eyelet Cover-up can apparently be worn not only after a swim, but after a haphazard Photoshop job....
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How Retailers Have Turned the Boomer Woman Into the Ideal Multichannel Shopper
January 27, 2011
From ROI Report
VibrantNation.com is the leading online community for baby boomer women, a site where they connect on issues unique to their stage of life. After more than two years of asking them to explain what that lifestage means, I can report one nearly uniform emotion they all share:
they hate shopping in retail stores.
Talbots to Integrate Customer Preference to Personalize Merchandise
November 10, 2010
From Retail Info Systems News
Talbots will use the Oracle Retail Planning and Optimization suite of applications to help identify customer preferences and localize its merchandise offerings based on buying patterns, size profiles and other key attributes.
Marketing Manifesto
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
