J.Crew thought its men's business was considered irrelevant and wanted to rebrand it. At the time [2007-2008] there were a lot of blogs about menswear that gave a lot of smaller brands an outsized footprint and large reach. J.Crew was making great products which had amazing attention to detail, it just wasn't part of the conversation.
Mickey Drexler, CEO of J.Crew, asked what it could do to remedy that: Was it a national campaign or rethinking its catalog? Our answer was a small space with no overt branding that was outside the retail corridor. ...
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J.Crew CEO Strikes Back at New York Times Columnist Who Called Online Shopping ‘Hell’
January 2, 2013
From Business Insider
J.Crew CEO Mickey Drexler has responded to a
New York Times column that called out a bad experience with the retailer and declared all online shopping "hell." Author Delia Ephron related a personal experience with J.Crew in the column, saying that the items she ordered weren't wrapped and they were shipped to the wrong address. Then she had to go through a time-consuming customer service process. Drexler responded with a letter to the editor, which was then published by
The New York Times.
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