J.Crew thought its men's business was considered irrelevant and wanted to rebrand it. At the time [2007-2008] there were a lot of blogs about menswear that gave a lot of smaller brands an outsized footprint and large reach. J.Crew was making great products which had amazing attention to detail, it just wasn't part of the conversation. Mickey Drexler
, CEO of J.Crew, asked what it could do to remedy that: Was it a national campaign or rethinking its catalog? Our answer was a small space with no overt branding that was outside the retail corridor. ...
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J.Crew CEO Strikes Back at New York Times Columnist Who Called Online Shopping ‘Hell’
January 2, 2013
From Business Insider
J.Crew CEO Mickey Drexler has responded to a New York Times
column that called out a bad experience with the retailer and declared all online shopping "hell." Author Delia Ephron related a personal experience with J.Crew in the column, saying that the items she ordered weren't wrapped and they were shipped to the wrong address. Then she had to go through a time-consuming customer service process. Drexler responded with a letter to the editor, which was then published by The New York Times