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Apple Falls to Four-Year Low in Online Customer Satisfaction Survey

December 28, 2012
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The Post-Ron Johnson era did not begin well for Apple. Earlier this year, the company ousted Johnson's successor, John Browett, as head of its retail operations following a series of rare and embarrassing cockups. Initially, those missteps appeared to be largely operational, fomenting unrest and criticism among Apple Store employees: Freezing hiring and other moves intended to scale back payroll expenses, deferring facilities repairs. But new research from analytics firm ForeSee suggest that Browett's brief tenure at Apple may have had some negative effects on the customer-facing side of its retail operations as well. Could that really be the case?...

 

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