Aquent, a global staffing organization dedicated to marketing, creative and digital professionals, yesterday announced the results of its study, Planning for Mobile Marketing Success Through Smart Staffing, commissioned with Forrester Research. The study found that demonstrating the return on investment of mobile marketing is the top concern of marketers planning to grow marketing programs. In addition, marketers indicated a struggle with accurately staffing for mobile campaigns. In fact, few organizations have a full-time employee dedicated to driving mobile marketing initiatives....
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From ROI Report
The first weeks and months of a new year is the most popular time for individuals and companies alike to look back on the past year and see what might need some changes. For many retailers, it's an ideal time to refocus on driving new customer growth and bolstering customer lifetime value across all digital channels. It's also a good time to leave bad habits behind and adopt newer, smarter strategies.
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From Retailing Today
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