Aquent, a global staffing organization dedicated to marketing, creative and digital professionals, yesterday announced the results of its study, Planning for Mobile Marketing Success Through Smart Staffing, commissioned with Forrester Research. The study found that demonstrating the return on investment of mobile marketing is the top concern of marketers planning to grow marketing programs. In addition, marketers indicated a struggle with accurately staffing for mobile campaigns. In fact, few organizations have a full-time employee dedicated to driving mobile marketing initiatives....
More Suggested Content:
5 Tips for a Better and More Profitable Year
February 14, 2013
From ROI Report
The first weeks and months of a new year is the most popular time for individuals and companies alike to look back on the past year and see what might need some changes. For many retailers, it's an ideal time to refocus on driving new customer growth and bolstering customer lifetime value across all digital channels. It's also a good time to leave bad habits behind and adopt newer, smarter strategies.
Study: 'Showrooming' a lesser threat than once thought
February 12, 2013
From Retailing Today
ANN ARBOR, Mich. — In a survey of more than 6,200 consumers collected during the peak holiday shopping season between Thanksgiving and Christmas, Amazon scored highest among 25 of the top mobile commerce companies in terms of customer satisfaction,...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
