While the company’s retail stores continue to play a critical role in building the Apple brand, the performance of this portion of the business has been mixed of late, according to Needham’s
Charlie Wolf. The analyst found that Apple’s......
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Are Apple's Retail Stores Still Thriving?
February 15, 2013
From Wall St. Cheat Sheet
While the company’s retail stores continue to play a critical role in building the Apple brand, the performance of this portion of the business has been mixed of late, according to Needham’s Charlie Wolf. The analyst found that Apple’s...
Apple CEO Likens Brand's Retail Experience to Prozac
February 13, 2013
From Retail Customer Experience
Apple CEO Tim Cook told attendees at the Goldman Sachs investor conference that Apple plans to close 20 of its retail locations in order to relocate and enlarge the stores — a move he said was to accommodate the influx of Apple customers shopping at the brand's brick-and-mortar locations. Cook added that Apple stores were a competitive advantage for the company, and that it's becoming clear that its retail model isn't easy for everyone to replicate.
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