As Retail's BIG Show was in full swing, crowding the giant Jacob Javits Convention Center yesterday afternoon, a smaller, select group of retail CMOs were putting their heads together in a meeting across New York, focusing on the future of retail marketing. The RAMA CMO Summit
brought together an exclusive group of senior retail marketing and advertising executives for some valuable networking among their retail peers and exploration of the hot topics on their minds....
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Pinterest's Retail Problem
February 4, 2013
Fashion retailer H&M is pretty popular on Pinterest-in spite of itself. Over the last month, the social scrapbooking platform's users have pinned, repinned, commented on or liked the brand's products 145,000 times, according to Pinterest analytics firm Curalate (H&M is not a client). The problem is, a good number of H&M's popular pins feature dead links-an increasing problem for retailers, said Curalate. For example, one H&M dress has been shared on Pinterest nearly 1,200 times in the past 30 days. But clicking on that product's pin returns the message,"Sorry, this item is no longer available."
H&M and WWF Develop Cutting Edge Global Water Strategy
January 31, 2013
From Green Retail Decisions
SHARE: Email Print LinkedIn Facebook Twitter Fashion retailer H&M and conservation organization WWF have entered into a three-year global partnership and developed what they call a game changing water strategy, which takes the retailers entire supply...