Follow us on
Connect
Advertisement
 

Ballard Designs’ New App Interacts With Print Catalog

December 12, 2012
Get the Flash Player to see this rotator.
 

Home furnishings retailer Ballard Designs has launched Ballard+, an app that enables users to browse and shop the retailer's print catalog using image recognition technology. The free app, which features "tap-to-buy" shopping, product details and reviews, multiple image viewer, and social sharing, works with Ballard's December catalog. Shoppers hold their iPhone or iPad above the page of the catalog to activate the app and connect to the digital experience. A box encompasses each item on the page, wherein users tap for product information. A touch of the purchase button directs items in the shopping cart to ballarddesigns.com for checkout.


...

 

People Mentioned:

More Suggested Content:

HSNi's CEO Mindy Grossman Named Ernst & Young Entrepreneur Of The Year® 2011 Florida Award winner
June 17, 2011 From Miami Herald
Award Recognizes Entrepreneurial Excellence in Corporate Innovator Category ST. PETERSBURG, Fla., June 17, 2011 -- /PRNewswire/ -- HSNi announced that CEO Mindy Grossman received the Ernst & Young Entrepreneur Of The Year® 2011 Florida Award in the Corporate Innovator category for the West Central Florida region. According to Ernst & Young LLP, the award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Ms. Grossman was selected by an independent panel of judges, and the award was presented at a gala event at
 
Ballard Designs
Ballard Designs’ New App Interacts With Print Catalog
December 12, 2012 From Home Textiles Today

Home furnishings retailer Ballard Designs has launched Ballard+, an app that enables users to browse and shop the retailer's print catalog using image recognition technology. The free app, which features "tap-to-buy" shopping, product details and reviews, multiple image viewer, and social sharing, works with Ballard's December catalog. Shoppers hold their iPhone or iPad above the page of the catalog to activate the app and connect to the digital experience. A box encompasses each item on the page, wherein users tap for product information. A touch of the purchase button directs items in the shopping cart to ballarddesigns.com for checkout.


 

SPONSORED CONTENT

MORE ON E-COMMERCE >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: