Home furnishings retailer Ballard Designs has launched Ballard+, an app that enables users to browse and shop the retailer's print catalog using image recognition technology. The free app, which features "tap-to-buy" shopping, product details and reviews, multiple image viewer, and social sharing, works with Ballard's December catalog. Shoppers hold their iPhone or iPad above the page of the catalog to activate the app and connect to the digital experience. A box encompasses each item on the page, wherein users tap for product information. A touch of the purchase button directs items in the shopping cart to ballarddesigns.com for checkout.
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Award Recognizes Entrepreneurial Excellence in Corporate Innovator Category ST. PETERSBURG, Fla., June 17, 2011 -- /PRNewswire/ -- HSNi announced that CEO Mindy Grossman received the Ernst & Young Entrepreneur Of The Year® 2011 Florida Award in the Corporate Innovator category for the West Central Florida region. According to Ernst & Young LLP, the award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Ms. Grossman was selected by an independent panel of judges, and the award was presented at a gala event at
Ballard Designs’ New App Interacts With Print Catalog
December 12, 2012
From Home Textiles Today
Home furnishings retailer Ballard Designs has launched Ballard+, an app that enables users to browse and shop the retailer's print catalog using image recognition technology. The free app, which features "tap-to-buy" shopping, product details and reviews, multiple image viewer, and social sharing, works with Ballard's December catalog. Shoppers hold their iPhone or iPad above the page of the catalog to activate the app and connect to the digital experience. A box encompasses each item on the page, wherein users tap for product information. A touch of the purchase button directs items in the shopping cart to ballarddesigns.com for checkout.
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