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Barnes & Noble's New Marketing Strategy to the Rescue?

March 3, 2011
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For many, it's already too late to change direction on a rudderless ship that has been left in the wake of the rapid decline in hard copy book sales. Barnes & Noble on the other hand, is using a change in strategy to help weather the storm....

 

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Barnes and Noble Profit Down, But Nook Sales Strong
February 22, 2011 From News
Barnes and Noble, in earnings released Tuesday, said that while its profit dropped more than 30 percent from the same period the year before, same-store sales rose 7.3 percent, buoyed by strong sales of its Nook Ereader.
 
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Barnes & Noble, Planning Brand Refresh, Turns to Mullen for Creative
February 24, 2011 From Ad Age
Bookseller Barnes & Noble has tapped Interpublic Group of Cos.' Mullen, Boston, as its creative agency. The retailer is planning to refresh its brand with an effort that includes an estimated $40 million investment in marketing and a new look for stores, people familiar with the matter said.
 

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