Bergdorf Goodman is reaching out to fashion-savvy men through a new Instagram account separate from the main store profile. Bergdorf Goodman launched its @Goodmans account at the beginning of the spring/summer 2015 menswear runway shows. Joining the existing male-specific Twitter account, this addition will help the department store connect with its male consumers on a more focused level. "Sometimes separating is hard to do, but sometimes it's for the best," said Jeff Cohen
, director of social media at MDG Advertising. "This is definitely one of those times."...
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Bergdorf Goodman Creates Public Art With Costume Institute-Inspired Store Windows
May 8, 2014
From Luxury Daily
New York-based department store Bergdorf Goodman is celebrating the Metropolitan Museum of Art's Costume Institute exhibit on British fashion designer Charles James with a window display. Bergdorf Goodman asked a number of contemporary designers to interpret the work of Mr. James into one-of-a-kind pieces. For the first time, shoppers will be able to purchase the designs directly from the window, allowing them the opportunity to collect and own a piece of the display.
Cover Story : The Top Women in Cross-Channel Retail
From Retail Online Integration
Welcome to Retail Online Integration's
third annual list of the best and brightest women in the cross-channel retail industry. The women highlighted on this list are marketing and merchandising professionals, e-commerce experts, and chief executive officers at cross-channel retail companies of all sizes. They've all helped to position their companies to succeed in today's fast-paced cross-channel retail environment.