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Best Buy Turns to Startup for Help Combatting Showrooming

November 23, 2012
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Every November, as retailers dig deep into their bag of tricks, battling each other and their online counterparts for your wallet, the demand for innovation often sparks collaborations with new startups and their novel technologies. For Best Buy, this means partnering with Nashville-based startup eco Interactive, which specializes in "card-linked offers." These are deals tied directly to customers' credit cards through partnerships forged with banks, such as Ally Bank and Fifth Third Bank, two of edo's current collaborators, which consumers can redeem just by swiping said credit cards.

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