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Best Practices for Content Marketing

November 21, 2012
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Brands know that content is king. But the challenge is finding the right strategy for a constantly changing digital landscape. According to research by Econsultancy, 90 percent of marketers say that content marketing is going to be extremely important to them in 2013. But only 38 percent actually have a strategy in place. Digital agency 360i recently released a report that details what marketers can do to develop a strategic content marketing plan - covering everything from content development (creation and curation), to syndication and distribution, to optimization....

 

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Take Control of the Online Experience to Increase Conversions
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Giving potential customers the information they actually want is one of the most effective ways to grab their attention in today's fragmented media landscape. With the right tools in place, once you have a visitor's interest, it becomes easier to guide individual website experiences, with conversion as the ultimate goal.

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- The importance of making a great first impression through relevant website content
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Top 10 Steps to a Successful Content Marketing Strategy
Top 10 Steps to a Successful Content Marketing Strategy
May 21, 2012 From White Papers and Other Resources
Digital Content is everywhere - your website, blogs, social media outposts, and every mobile device imaginable. And with customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.

This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.

What you will learn:

- What is content marketing management
- Why you should treat content like a critical business asset
- How to understand the content needs of your audience
- Why maintaining an editorial calendar is so important
- Why you need to give your content a "voice"
- Why content management and web analytics tools can best help you deliver relevant content
 

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