Retailers and deal sites have already started their annual game of Leak-the-Black-Friday-ad. But it's starting to look like stores' fights to keep the ads off deal sites may be as much about posturing as they are about confidentiality. More than 30 retailers' ads have already been released -- somehow -- to deal sites this holiday season. By Tuesday, sites had already gotten copies of ads for deals starting the day after Thanksgiving for Sports Authority, RadioShack and Kmart....
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[VIDEO] Target Timeline: Through the Eras of Target Marketing
October 10, 2012
From A Bullseye View
Once a week since 1962, Target has been making house calls. Target’s Weekly Ad, which originally started as a newspaper insert, has transformed into a marketing tool that reaches more than 50 million households today. That’s a lot of ads and even more deals on everything from apparel and accessories to dog food and detergent. “The Weekly Ad has become an integral part of how Target communicates with guests,” says Chuck Herrig, Target’s vice president of marketing. “It’s just as important today as it was 50 years ago.
CEA Stats: A Challenging First Half for Tech Spending
June 26, 2012
Consumer spending on technology for 2012’s first half is paralleling slower overall consumer spending, with the tablet and smartphone categories helping to keep this year’s figures at least on a par with those of 2011.