Retailers were hoping for more shoppers like
Shawn Elzia as the annual Black Friday bargain stampede marked the unofficial start of what is widely expected to be a middling holiday shopping season. The Brooklyn, New York teacher, one of hundreds of thousands of shoppers jostling for deals around the country, said he ended up spending about 25 percent more than he planned, even while worrying about the state of the economy. "I did not expect such deals," the 33-year old said as he left a Macy's store in Jersey City, New Jersey clutching bags full of clothing for himself...
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Tactics to Reach Last-Minute Shoppers
December 16, 2010
From ROI Report
Despite the fact that Black Friday, Cyber Monday and Green Monday are behind us, the holiday shopping season isn't over yet for the millions of Americans known as "last-minute" shoppers. This group represents an opportunity for retailers to drive incremental lift this holiday season, according to an Acxiom report titled, Generate More Jingle This Holiday Season With Last-Minute Shoppers.
