The average guy can't swing a dead lolcat on the internet these days without hitting an e-commerce site touting made-to-measure or otherwise customized-in-some-way dress shirts, suits or trousers. Want a nice-looking button-down, fresh suit or pair of slacks in just the right size? If you're a guy, no problem. All you need are a few standard measurements and you're clicks away from, say, a crisp new shirt from Blank Label, a three-piece suit from Indochino or a pair of wool dress pants from Modern Tailor, among many other choices....
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What Google Shopping Means for Online Retailers and Amazon
September 27, 2012
From ROI Report
With Google's search engine market share hovering near 70 percent, it comes as no surprise that the search giant plans to revamp its current e-commerce function to further wedge itself into the online shopping industry. Google has already started transitioning the old Google Product Search to the new Google Shopping, a commercial e-commerce marketplace allowing participating merchants to sell their products directly to consumers.
7 Ways to Improve Promotional Campaign ROI
August 28, 2012
From ROI Report
It used to be easy to know your customers and to reach them. They read your print ads, opened your mail and browsed your catalog. It's different today. Retailers face new challenges in dealing with the many online channels to reach customers and prospects. While it's difficult for small and midsized retailers to reach their intended audience, there are also numerous opportunities. Before you embark on your next promotional campaign, consider the following steps: