A number of merchants including Burberry, H&M and Macy's have launched brand pages on Google+. As of Nov. 8, Burberry had 12,349 followers, H&M had 10,383 and Macy's had 10,767. According to the official Google blog, "So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about — from local businesses to global brands."
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Google+ Pages for Businesses Now Available
November 8, 2011
From Forbes
Social media isn't just about connecting people with people. It's also about selling people stuff. The launch of
Google+ Pages is an attempt to make that social network more useful for businesses, allowing businesses and plus users to connect via Google Hangouts and to +1 businesses and so forth.
Measuring the Impact of Facebook on Sales
May 5, 2011
From Michael Della Penna
There's been a lot of talk about
Facebook's impact on commerce from industry pundits. “Will it be retail’s next
Google?” asked one report from a leading analyst's firm. While we're still very much in the early stages of social media marketing, one thing is certain: In a world where people are increasingly turning to others for opinions and recommendations on the things they need, social commerce, specifically Facebook commerce (f-commerce), is something worthy of additional exploration. But before we jump into the numbers and opportunities, let’s examine what’s required to build a successful f-commerce effort.
