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Burberry Increases its Artificial Intelligence Quotient Via Personalization Feature

February 19, 2013
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Burberry, the British rainwear firm-turned-king of the fashion innovators, has announced two new concepts just in time for its Womenswear A/W 2013 collection. Made To Order with Smart Personalization brings a touch of the haute couture to its ready-to-wear customers, and allows them to order the outerwear pieces — that's coats and accessories — straight from the catwalk. They'll be delivered nine weeks after the runway show, with personalized engraved nameplates. ...


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