Back in December, Amazon lured consumers to its site using its Price Check mobile app, which lets users compare prices on merchandise at offline retailers, with the intention of finding that Amazon's prices — sweetened by a $15 credit — were generally the least expensive and most convenient choice.
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Book Store Owner Starts Petition Against Amazon
December 29, 2011
From Retail Customer Experience
A small shop owner is standing up against Amazon.com and its recent promotion urging customers shopping in brick-and-mortar stores to use its price check app. By scanning a barcode in the store, Amazon would give the customer a 5 percent discount, up to five dollars.
