Nearly three out of four (72 percent) consumers aged 20-40 in the United States and the United Kingdom use mobile devices while in-store to compare prices, but the majority leave before making a purchase, according to a study by Accenture Interactive. The research also shows that while consumers in this age group are concerned about online privacy, they will permit retailers to track their shopping behavior to personalize their shopping experience.
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Best Buy Turns to Startup for Help Combatting Showrooming
November 23, 2012
From Ad Age
Every November, as retailers dig deep into their bag of tricks, battling each other and their online counterparts for your wallet, the demand for innovation often sparks collaborations with new startups and their novel technologies. For Best Buy, this means partnering with Nashville-based startup eco Interactive, which specializes in "card-linked offers." These are deals tied directly to customers' credit cards through partnerships forged with banks, such as Ally Bank and Fifth Third Bank, two of edo's current collaborators, which consumers can redeem just by swiping said credit cards.
#ROIChat, A Weekly Twitter Discussion: ‘Showrooming’ During Black Friday
November 20, 2012
From ROI Report
Black Friday, traditionally one of the busiest shopping days of the year, is nearing. Big-box stores are going to have to deal with “showrooming” — i.e., when in-store shoppers use their smartphones to identify cheaper deals online and then make their purchases elsewhere. What can retailers do to offset the effect of showrooming during Black Friday?"
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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