Mobile shoppers are expecting more from retailers according to a new study by Latitude, Next-Gen Retail: Mobile & Beyond. Smartphones and tablets aren't just making shopping more convenient and real time, they're fundamentally changing how people think about shopping. Mobile shopping makes people feel more relaxed, productive and informed, as well as more open-minded and receptive to discovering new things, says the report....
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15 iPad-Friendly Retail Sites
January 4, 2013
From practical ecommerce
Apple's iPad tablet computer is changing the way that many consumers connect to the internet, stay informed and shop. A tablet-friendly website is thus a new imperative for online retailers. One out of every four adults in the U.S. owns a tablet computer like the Apple iPad or similar, according to an August 2012 report from the Pew Internet & American Life Project. What's more, according to Business Insider, "between August 2011 and January 2012 tablet ownership among U.S. adults grew a remarkable 90 percent."
Is 2013 the Year to Add a Direct Consumer Sales Channel?
January 3, 2013
From ROI Report
For some companies, there comes a time when sales strategies require some tweaking. While that might entail minor changes, there are also instances when organizations need to make more monumental alterations such as expanding opportunities and adding a new sales channel. To meet their 2013 goals, some businesses that have focused on business-to-business (B-to-B) markets since their inception are looking to move into the business-to-consumer (B-to-C) arena as a matter of both opportunity and necessity.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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