Of the two companies with the weakest customer reviews, Gilt.com scored poorly because of subpar website "functionality." As ForeSee Spokesperson Sarah Allen-Short explains, part of the site's low grade can be attributed to the fact that Gilt is a luxury outlet, so consumer expectations are higher. (She notes that Saksfifthavenue.com and Nordstrom.com both earned higher scores, at 79 each). Fingerhut, meanwhile, received low marks across the board, underwhelming shoppers in the areas of price, content, functionality and choice of merchandise....
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Gilt Names a New CEO
December 7, 2012
From Retailing Today
Discount luxury goods retailer Gilt appointed board member Michelle Peluso CEO effective at the end of February 2013, replacing company founder Kevin Ryan. Peluso is currently the global consumer chief marketing and internet officer at Citigroup and has served on the Gilt board since 2009. She fills the position held by Ryan, who founded the innovative company in 2007 and will remain as chairman. Current chairman Susan Lyne will become vice chairman.
Flash-Sale Site Gilt Launches First TV Ads
November 13, 2012
Exactly five years after its launch, Gilt.com is launching its first television campaign. The online flash-sales site grew rapidly in its early years, in part fueled by the recession. A combination of value-conscious consumers and brands with extra inventory helped the site quickly attract a loyal following. Referrals and word-of-mouth have been the brand's bread and butter, supplemented in more recent years by display advertising and search marketing. Now, the e-commerce brand is ready to take things offline.