In 2005, someone at Shop.org, the e-commerce wing of the National Retail Federation, had an idea: Why not give online retail its own version of Black Friday? Online shopping was getting more popular every year, so it made sense to promote it with a holiday season day of its own. E-commerce sales were already showing a spike on the Monday following Black Friday, so Cyber Monday was born....
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Amazon Opens Black Friday Store 3 Weeks Early
November 2, 2012
In a bid to capture the first rush of holiday shoppers, Amazon.com has opened an online store for Black Friday offers 22 days before the national shopping event will take place. Many online retailers won't post their offers until Cyber Monday, which takes place the Monday following Thanksgiving. But many will go ahead and post their offers on Black Friday to compete with brick-and-mortar retailers, several of whom opened their stores to shoppers at midnight on Black Friday last year in an effort to beat out the competition.
Infographic: Retailers Must Focus on Cyber Monday, Survey Finds
November 1, 2012
Fancy parties, presents, home-cooked meals … there's a lot to look forward to as the holiday season approaches. But the American public has a message for retailers: not so fast with the Christmas decor; focus on preparing for Cyber Monday instead. According to a new survey of 2,346 American adults, 75 percent think stores shouldn't put up Christmas decorations until after Thanksgiving. That same number of people think stores should focus on Cyber Monday preparations and dedicate a website to Cyber Monday shopping only just in case the immense traffic causes a popular online shopping destination to crash.