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Strong Start Paces Impressive Cyber Week Sales

December 3, 2012
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comScore, a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 30 days of the November-December 2012 holiday season. For the holiday season to date, $20.4 billion has been spent online, a 15 percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the biggest online spending day on record at $1.46 billion.
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Every year at this time, savvy retailers finalize their game plans to get the most out of this season of buying. In 2011, Shop.org's eHoliday survey revealed that nearly 85 percent of retailers sent an email to their customers promoting Black Friday deals. The so-called "spray and pray" strategy of sending generic emails to everyone on your list is certainly the traditional approach to trying to capture the most sales. Will it work? Yes. Can you do better? Absolutely!
 

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