Cyber Monday sales will rise 18 percent to $2 billion this year in the U.S. and Europe, with mobile having a growing role in holiday buying, according to an Adobe Systems forecast. The projections are based on the software giant's analysis of 150 million visits to more than 500 retail sites over the last six years. Bricks-and-clicks retailers are expected to see the biggest sales spike on Cyber Monday — the Monday after Thanksgiving aimed at promoting online shopping. Business is expected to be up 450 percent compared to an average day.
More Suggested Content:
Cyber Monday: Is E-Commerce's Big Holiday Sales Day Obsolete?
November 16, 2012
From Daily Finance
In 2005, someone at Shop.org, the e-commerce wing of the National Retail Federation, had an idea: Why not give online retail its own version of Black Friday? Online shopping was getting more popular every year, so it made sense to promote it with a holiday season day of its own. E-commerce sales were already showing a spike on the Monday following Black Friday, so Cyber Monday was born.
7 Ways to Ring in Holiday Sales
November 15, 2012
From ROI Report
The holiday shopping season is the make-or-break period for many online retailers. Yes, stocking up on sought-after items and making sure you have a sound logistics system in place is important. However, it's also crucial to position your business for maximum profits by addressing new holiday shopping trends, optimizing your site for mobile viewing and targeting prospective customers with relevant, compelling messages and contact options. By combining extended sales opportunities with the right strategies, you can set yourself up for success in the new year.