Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year, according to cloud-based analytics findings by IBM. With an increase in online sales across multiple channels, the digital consumer took center stage. Retailers, marketing departments and chief marketing officers delivered a consistent customer experience across multiple channels from mobile devices, to online and to the show floor leading to the record shopping day.
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Shop.org: More Shoppers Than Ever to Make the Most of Cyber Monday Deals
November 26, 2012
Despite record levels of online spending over the Black Friday weekend, savvy shoppers still have plenty of appetite for one-day-only deals that retailers have lined up for Cyber Monday, as 129.2 million shoppers say they'll head to retailers’ websites on Cyber Monday. According to a survey conducted for Shop.org by BIGinsight, 129.2 million Americans plan to shop on Cyber Monday this year, up from the 122.8 million who shopped last year, and the 106.9 million who shopped on Cyber Monday in 2010. Eager to meet consumers’ demands, 85 percent of retailers will have a special promotion for Cyber Monday.
Cyber Monday Sales to Top $2 Billion
November 19, 2012
From Daily Finance
It's make or break time for U.S. retailers as the Thanksgiving holiday rolls in this week and the shopping phenomena known as Black Friday and Cyber Monday follow along. Expectations for this holiday shopping season have been both bright and a big muted....