dots, the fashion specialty apparel retailer with 420 stores located in 28 states, announced the launch of the company's new e-commerce website. The new site went live yesterday. Complementing its brick-and-mortar business, the e-commerce site will provide consumers accessibility to dots’ fashions anywhere, anytime, 24/7....
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Perry Ellis Announces New Brand Identity and Advertising Campaign for Fall 2012
July 13, 2012
From Miami Herald
The updated Perry Ellis brand adapts legacy of namesake designer for a modern, witty take on menswear NEW YORK -- Perry Ellis (NASDAQ:PERY) inaugurates a new era this fall with an updated brand identity inspired by the legacy of its namesake designer — and his spirit of optimism and modern wit — to create stylish, witty yet unpretentious clothes for the modern guy. The new brand positioning will act as the guiding light for all marketing, sales and design activities, including a new logo that harkens back to the original Perry Ellis logo and redesigned packaging. The new