Some eBay sellers who received an invitation to a private promotion this week were frustrated in their attempts to take advantage of the sale, and an eBay spokesperson confirmed there was a glitch. eBay invited a select group of registered users to list up to 5,000 fixed-price listings and pay no listing fees. The eBay sale kicked off on Thursday, Nov. 8, but some users who received the invitation said eBay was charging them to list....
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The Real Impact of ‘Do Not Track’
October 17, 2012
Many in the U.S. and Europe are frustrated by the dominant market position held by big U.S.-based players like Facebook, Google, Microsoft, Yahoo, Amazon.com, eBay and others. But nobody is talking about what do-not-track (DNT) legislation or Microsoft's Internet Explorer 10 web browser, which sets DNT "on" by default, means for this situation. There's a giant elephant in the room that defies explanation. If DNT is implemented the way Microsoft, some regulators and hard-core privacy advocates want, the big winners are — wait for it — the biggest American internet companies with their huge, first-party, opt-in databases.
Why Payment Belongs With Product, Price, Place and Promotion as a Key Decision Lever
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From eM+C Daily
The smartest of marketers have developed and relied on an offer taxonomy based on the four "p's" — product, price, place and promotion — for the last 50 years or so. For years these four p's have helped marketers measure, classify and optimize different offers against one another based largely on these trigger points, allowing for an organized and optimized marketing mix that drives revenue with the most efficiency. And that taxonomy (i.e., the process of determining how all the offers from brands should be broken down into distinguishable pieces) has held its grip on the marketing industry.