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Where Did the Target + Neiman Marcus Collection Go Wrong?

January 2, 2013
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Too weird, too pretentious, too expensive and, in the end, too out of step with what today's arbiters of style deem cool. Those have been among the many critiques of Target's multidesigner collaboration with luxury retailer Neiman Marcus, a partnership that was hyped to the hilt, and wound up as a major bust.



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'Revenge' is sweeter with first-ever Target and Neiman Marcus advertising integration
October 17, 2012 From Retailing Today
MINNEAPOLIS — Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.” In place of standard broadcast commercials,...
Target and Neiman Marcus
Target, Neiman Marcus Look to 'Revenge' to Launch Anticipated Holiday Collection
October 18, 2012 From AdAge
Target and Neiman Marcus made headlines last summer when the pair announced they would collaborate on a holiday collection. Now, they're hoping to repeat the accomplishment with an exclusive sponsorship of the Nov. 11 episode of "Revenge," ABC's popular drama. Target's Neiman Marcus collection will be the exclusive sponsor of the Nov. 11 episode of "Revenge," the midseason finale of the soapy Sunday-night series.


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