Craft marketplace Etsy has acquired mobile photo app maker Mixel as part of its efforts to beef up native mobile app development. Mixel launched in November 2011 as a hyped collage creation app for the iPad, and later pivoted to be more of a simple photo manipulation tool for the iPhone. The four-person Mixel team, which had talked to a number of potential buyers after its pivot, gets to stay in New York, making the easy move to Etsy's Brooklyn office from the Union Square area....
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Once Proudly Web Only, Shopping Sites Hang Out Real Shingles
December 27, 2012
From The New York Times
After years of criticizing physical stores as relics, even e-commerce zealots are acknowledging there is something to a bricks-and-mortar location. EBay and Etsy are testing temporary stores, while Piperlime, the Gap Inc. unit that was online-only for six years, opened a SoHo store this fall. Bonobos plans to keep opening stores, and Warby Parker, the eyeglass brand, will soon open a physical location. The companies say they are catering to customers who want to see what they are buying in person, and who see shopping as a social event.
Etsy Reconsiders Decision Not to Run Cyber Monday Banner
November 27, 2012
From Ecommerce Bytes
While most ecommerce sites advertised Cyber Monday deals on their homepages yesterday, including marketplace giants eBay and Amazon, Etsy's homepage was free of any holiday banners, much to the chagrin of its sellers who were counting on holiday shoppers to boost sales. Etsy had encouraged its sellers to tag items that offer promotions (items that included discounts or extra bonuses) with the tags "Black Friday Etsy" and "Cyber Monday Etsy." However, sellers felt Etsy did not do enough to promote those items over the Thanksgiving holiday weekend, and an Etsy administrator said it would do better in the future.