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Facebook is Building a Mobile E-Commerce Platform — and Advertisers Who've Seen It Love It

January 31, 2013
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Facebook did not get much attention last October when it officially launched "mobile app install ads," in part because the company unveiled about a dozen new ad products in 2012 and, from the users' point of view, many of them kinda looked the same. But several of Facebook's big advertising clients who have used the ads in the fourth quarter indicated that the ads can be used to develop e-commerce on Facebook, turning the social network into a mobile shopping and sales device....

 

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Web Development Top B-to-B Priority in 2013
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Slightly fewer than half of U.S. business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB magazine. But an even larger number, 67.2 percent, will up digital investment, according to the survey. Web development was the most widely shared digital priority: seventy percent of respondents planned to increase spending on websites this year. Email marketing also received attention: sixty-two percent said they'll be spending more on this outreach. 
 
 

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