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Facebook is Building a Mobile E-Commerce Platform — and Advertisers Who've Seen It Love It

January 31, 2013
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Facebook did not get much attention last October when it officially launched "mobile app install ads," in part because the company unveiled about a dozen new ad products in 2012 and, from the users' point of view, many of them kinda looked the same. But several of Facebook's big advertising clients who have used the ads in the fourth quarter indicated that the ads can be used to develop e-commerce on Facebook, turning the social network into a mobile shopping and sales device....

 

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The Retail Social Juice Index Spotlight: Weight Watchers, Hobby Lobby, Blue Nile and Timberland
January 23, 2013 From ROI Report
Even a weight loss brand with 1.1 million fans can't take engagement for granted — not even during resolution prime time. So what did Weight Watchers do to encourage interaction and remain at the top of the RSJI? It didn't wait until the last minute to give fans and followers reasons to turn to its Facebook Timeline looking for support and encouragement. Throughout December, Weight Watchers published the final links to its 2012 365 reasons to believe Tumblr and later in the month helped fans recap their 2012 as well as set goals for 2013 via its pic your amazing Facebook app.
 
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Web Development Top B-to-B Priority in 2013
January 28, 2013 From eMarketer
Slightly fewer than half of U.S. business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB magazine. But an even larger number, 67.2 percent, will up digital investment, according to the survey. Web development was the most widely shared digital priority: seventy percent of respondents planned to increase spending on websites this year. Email marketing also received attention: sixty-two percent said they'll be spending more on this outreach. 
 

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You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

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A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

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