Facebook did not get much attention last October when it officially launched "mobile app install ads," in part because the company unveiled about a dozen new ad products in 2012 and, from the users' point of view, many of them kinda looked the same. But several of Facebook's big advertising clients who have used the ads in the fourth quarter indicated that the ads can be used to develop e-commerce on Facebook, turning the social network into a mobile shopping and sales device....
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The Retail Social Juice Index Spotlight: Weight Watchers, Hobby Lobby, Blue Nile and Timberland
January 23, 2013
From ROI Report
Even a weight loss brand with 1.1 million fans can't take engagement for granted — not even during resolution prime time. So what did Weight Watchers do to encourage interaction and remain at the top of the RSJI? It didn't wait until the last minute to give fans and followers reasons to turn to its Facebook Timeline looking for support and encouragement. Throughout December, Weight Watchers published the final links to its 2012 365 reasons to believe Tumblr and later in the month helped fans recap their 2012 as well as set goals for 2013 via its pic your amazing Facebook app.
Web Development Top B-to-B Priority in 2013
January 28, 2013
Slightly fewer than half of U.S. business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB
magazine. But an even larger number, 67.2 percent, will up digital investment, according to the survey. Web development was the most widely shared digital priority: seventy percent of respondents planned to increase spending on websites this year. Email marketing also received attention: sixty-two percent said they'll be spending more on this outreach.