Target has found a new friend in Facebook, as the retailer has become one of the first businesses to participate in the social network's new gift card program. According to a Reuters report, consumers can buy cards for their Facebook friends for use at four different businesses including Target, LVMH Moet Hennessy Louis Vitton SA, Jamba Juice and Darden Restaurants’ Olive Garden....
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Facebook is Building a Mobile E-Commerce Platform — and Advertisers Who've Seen It Love It
January 31, 2013
From Business Insider
Facebook did not get much attention last October when it officially launched "mobile app install ads," in part because the company unveiled about a dozen new ad products in 2012 and, from the users' point of view, many of them kinda looked the same. But several of Facebook's big advertising clients who have used the ads in the fourth quarter indicated that the ads can be used to develop e-commerce on Facebook, turning the social network into a mobile shopping and sales device.
Creating the Perfect Pop-Up Shop
January 30, 2013
From ROI Report
Consumers and marketers alike have come to expect the deep discounts, "one of a kind" promotions and "special deals" retailers offer to lure in every last disposable dollar. Among the wide array of wily marketing initiatives delivering high perceived value, perhaps one type offers a bit more real value than the rest: the pop-up retail experience.