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Facebook Gifts Unveils New Retail Partners

November 19, 2012
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At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app, available as a trial to selected users since its launch in October, is now available to all Facebook users in the U.S. and Canada. Among the new participants in the e-commerce platform are Brookstone, babyGap, L'Occitane, Lindt, Dean & DeLuca, Mondavi, Chandon, Fab, ProFlowers, Random House, Inc., and NARS cosmetics....

 

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Wal-Mart's Silicon Valley social and e-commerce innovation hub may have lost two high-profile leaders this summer, but it continues to crank out projects as it prepares full-scale rollout of a food subscription service and a broader application of its Shopycat gift recommendation engine. The @WalmartLabs unit is broadly launching Goodies Co., a $7-a-month box of gourmet, organic, ethnic and specialty snacks hand-selected by its own employees after a beta test with 3,000 users that started in June. Subscribers who are active enough in rating, reviewing and touting the products can get Goodies boxes for free.
 
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If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge — provided you upload a funny photo to Betabrand's site and Facebook page. The campaign, or "sock insurance" as the brand calls it, is a way to interact with consumers on Facebook and a great customer service effort. In order to be eligible for sock replacement, consumers must buy a pair of Betabrand insured socks and have a Facebook account to upload the funny photo of their sock.
 

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