More retailers are integrating social features into their e-commerce sites to create a more personalized shopping experience and drive increased referral traffic and sales. A common question we hear from retailers considering Facebook Connect and Facebook Timeline applications is "what's the benefit of a 'Facebook-Connected' user?"...
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Sociable Labs Helps Retailers Integrate Facebook's Social Graph
October 27, 2011
From eM+C Daily
Company: Sociable Labs, a social commerce service provider
Product/Service: ROI-Guided Social Design, a solution designed to help online retailers dramatically increase referral traffic and sales using social graph technology
What it Does: Enables e-commerce retail brands to integrate the Facebook social graph into their core site experience through a suite of hosted, social applications designed to drive high-converting referral traffic and sales. It also enables rich experimentation and testing for continuously improving user participation and social return on investment.
Calling All Merchants: How to Prepare for the Holidays
December 12, 2011
From ROI Report
For online retailers to fully maximize this year’s holiday rush, marketers and merchandisers need tools to ensure that each customer receives a personalized shopping experience. Here are several best practices for retailers to help them identify key website traffic segments and properly leverage analytics to make the most of this holiday shopping season.