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Facebook Starts Stuffing Coupons in Users’ News Feeds

April 17, 2012
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Facebook is rolling out its Facebook Offers service, a way for users to get discounts and promotions from local businesses via the social networking site. The offers will be distributed through users' Facebook news feeds. Users can then sign up to receive the offers via email and redeem them at participating businesses. Users are more likely to see offers from businesses that they've "liked" on Facebook.

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March 14, 2012 From eCommerce Bytes
Oodle, which powers the Facebook Marketplace and lets users post items for sale across Facebook, launched a new feature this week that allows users to refine their selling activity. Facebook users can now easily sell, give or ask within specific social circles within the Marketplace.
 
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Proving the Value of Facebook and Twitter to Your Business
April 13, 2012 From Motista

Forty-six percent of social media followers feel shopping their retailers “reflects their personal lifestyles” vs. 21 percent of nonfollowers, according to a fourth quarter 2011 report from Motista. Among social media followers, 53 percent choose their retailers when they want to “indulge” themselves vs. 28 percent of nonfollowers. And 46 percent of social media followers feel their retailers add “joy and pleasure” to their lives vs. 20 percent of nonfollowers. Social media is an effective vehicle for building emotional connections, and stronger emotional connections lead to better business outcomes.

 

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