The departure of Finish Line Chief Digital Officer
Christopher Ladd is the latest bit of fallout from the e-commerce snafu that has cost the retailer $3 million (and counting) in lost sales. There are strong indications that Ladd's departure won't be the last piece of bad news associated with Finish Line's digital debacle. Sources have revealed to
RIS News that relations between Finish Line and its key e-commerce vendor partners have been strained by the incident....
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E-Commerce Hiccup Costs Finish Line $3M in Lost Sales
January 9, 2013
From RIS News
Even though digital sales at Finish Line were up a healthy 25 percent in last year's third quarter, they might have been as much as $3 million higher. After going live with a new e-commerce platform on Nov. 19, the athletic footwear and apparel retailer noted poor customer experiences and lower-than-expected online conversion rates. The issues were severe enough that after only three weeks, Finish Line reverted to its legacy online technology, which had been running in parallel with the new system as a standard safety precaution.
Finish Line Swings to Loss in Q3
January 4, 2013
From Footwear News
The company reported on Friday a net loss of $107,000,...
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