Even though digital sales at Finish Line were up a healthy 25 percent in last year's third quarter, they might have been as much as $3 million higher. After going live with a new e-commerce platform on Nov. 19, the athletic footwear and apparel retailer noted poor customer experiences and lower-than-expected online conversion rates. The issues were severe enough that after only three weeks, Finish Line reverted to its legacy online technology, which had been running in parallel with the new system as a standard safety precaution....
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Finish Line relaunches website
November 19, 2012
From Chain Store Age
Indianapolis -- The Finish Line announced the re-launch of Finishline.com with an enhanced focus on the customer.
Finish Line collaborated with several industry innovators on the re-launch. Big Spaceship, a digital agency dedicated to creating...
Finish Line Launches New Gift Card Program
December 9, 2011
From Retail Customer Experience
Finish Line now offers e-gift cards on its website, Facebook page and mobile storefront. The gift cards can be personalized with a photo and unique text and audio messages, making it a customized gift for any sports enthusiast.