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Amazon Adds Facebook-Enabled Gift Suggestions

December 13, 2012
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Amazon.com announced a new feature called Friends and Family Gifting, aimed at helping consumers better organize their gift lists and gift ideas for others, generate Facebook-enabled gift suggestions, receive reminders, and share their gift lists out via email or social networks like Facebook, Twitter and Pinterest. Many Amazon customers have already been using the site's Wish List feature to create custom lists for others for quite some time, and Amazon has also previously offered ways to search for public, shared wish lists by entering a friend's name or email address.
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The 2012 holiday season is in full swing, and e-commerce earnings for retailers are projected to be record breaking. IBM Smarter Commerce held a Twitter chat yesterday to recap the lessons learned, emerging trends and final results of the chaos that was Thanksgiving, Black Friday and Cyber Week. Moderated by Forrester Research Analyst Sucharita Mulpuru (@smulpuru), the chat featured Richard Feinberg (@richardfeinberg), professor of consumer sciences and retailing at Purdue University, and Jill Puleri (@jpuleri), IBM Global Retail Lead, not to mention the Twitterverse.

 
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