Lorel Marketing Group and Journeys have announced the successful launch of the new Journeys Digital Skate Catalog using Lorel's Digital Catalog Suite. The DCS offers the Journeys customer an interactive online consumer experience, delivering an engaging, content-rich branded presentation, helping consumers shop and spend time engaged with the latest Journeys merchandise.
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Journeys launches social mobile game
July 30, 2010
From Chain Store Age
Footwear retailer Journeys is the first national chain to launch rewards on SCVNGR, a location-based social mobile game. Customers visit any of Journeys 800-plus locations and do challenges, earn points, and unlock rewards, such as $10 off purchase.Journeys has built challenges on SCVNGR at each location, such as taking a photo of the accessory they want most this upcoming school year, boom."Staying relevant to the teen consumer is a guiding principle for Journeys, which is why our collaboration with SCVNGR is the perfect fit," said James C. Estepa, president and CEO of Genesco Retail, parent company of Journeys. "Connecting
Journeys Treks North for Retail Expansion
June 3, 2010
From Display & Design Ideas
Nashville, Tenn.-based Genesco Inc. is expanding into the Canadian market with the opening of three of its Journeys stores in Ontario. The company currently operates more than 1,000 Journeys stores across the United States, including its Journeys, Journeys Kidz and Shi by Journeys concepts. The retailer’s first Canadian location opened May 1, 2010 in Burlington, Ontario. Two additional Canadian locations will open June 5 in Mississauga, Ontario and Toronto.