Top Toy created the holiday catalog for toy chains BR and Toys"R"Us. The catalog was released in both Denmark and Sweden, but the Swedish version features some photoshopped changes. Perhaps most notably, a boy wielding a toy gun in the Danish catalog was replaced by a girl, while a boy appears on another page playing with a very pink dollhouse. This secret is out. Sometimes girls like to play with He-Man action figures and boys like to nurture dolls.
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Toys"R"Us Expands Global E-Commerce Presence
November 23, 2012
From Retailing Today
Toys"R"Us may be in the throes of an intensely competitive holiday season, but several recently announced initiatives are designed to position the company for success beyond Christmas 2012. Expanding its presence in global e-commerce, as well as Asia, the company is launching a dedicated web store, Toysrus.com.cn, in China. Toys"R"Us is also developing mobile-optimized sites and apps for iOS and Android in 11 markets around the world, including Australia, Canada, France, Germany, Japan, Spain and the U.K. Tablet-optimized sites will be available in select markets as well.
ShopRunner Takes on Amazon With Local Delivery System for Online Retail Purchases
November 21, 2012
ShopRunner, a company that offers two-day shipping across a network of retailers, is debuting a new service, PickupPoints, which allows consumers to receive packages from purchases made online at local stores in their area. The company's service offers an Amazon Prime-like unlimited, free two-day shipping service from a number of online retailers with no minimum order size. The company's network includes Lord & Taylor, Toys"R"Us, Sports Authority, GNC, drugstore.com, Borders, PetSmart and Newegg.com.