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Toy Retailer Creates Gender-Swapped Catalog

November 27, 2012
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Top Toy created the holiday catalog for toy chains BR and Toys"R"Us. The catalog was released in both Denmark and Sweden, but the Swedish version features some photoshopped changes. Perhaps most notably, a boy wielding a toy gun in the Danish catalog was replaced by a girl, while a boy appears on another page playing with a very pink dollhouse. This secret is out. Sometimes girls like to play with He-Man action figures and boys like to nurture dolls.
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