Google may be gearing up to enter the shipping and logistics business with its recent acquisition of BufferBox, a self-service parcel pickup company, according to rttnews.com. BufferBox allows users to subscribe for single-use services, renting temporary lockers to be used as shipping addresses for more convenient parcel deliveries. It's one of a growing number of temporary locker services, the largest of which is operated by Amazon.com, cnet.com reported. Amazon recently signed deals with Radio Shack and Staples to bring its lockers into their stores, the article reported....
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The Engagement Marketing Disconnect Between Consumers and Brands Rages On
December 4, 2012
From Social Media Today
"After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers." That line is from a recent report put out by Forbes Insights and Turn called “The New Rules of Engagement: Measuring the Power of Social Currency" and unfortunately continues a trend—a trend I myself have written about as far back as last December.
5 Tips for Boosting Online Holiday Sales
December 3, 2012
From ROI Report
According to the National Retail Federation, more than half of U.S. consumers will shop online this holiday season, up nearly 50 percent from last year. With that increase, the industry's leading trade group projects total holiday sales to reach upwards of $96 billion. Depending on how prepared you are, this either represents a huge opportunity or the potential for millions of dollars in lost revenue. Chances are that you've already been planning for the holiday surge for months, but if the holidays snuck up on you this year, here are five actionable tips you can leverage now to make sure you get a slice of the holiday shopping pie: