Google's recent purchase of Channel Intelligence underscores its unstated goal of gobbling up every industry. This particular move is a not so subtle signal to the marketplace that Google intends to become the dominant player in global e-commerce, which in the U.S. alone is a $186 billion industry. Yes, for Google this isn't just about owning the entire retail ad marketplace. It intends to eat up all of retail, starting with e-commerce.
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Google Shopping More Cost Effective Than Amazon Product Ads, Study Finds
February 21, 2013
From Ecommercebytes.com
A report from CPC Strategy says Google Shopping was on average 32.77 percent more cost effective for merchants during last year's third and fourth quarters than Amazon Product Ads. The 2012 Ecommerce Industry Report analyzed the sales data of over 200 online retailers with ad-buying power of over $2.4 million, analyzing over 6 million clicks and $14.6 million in revenue. The study compared the effectiveness of Google Shopping against rival shopping engine Amazon Product Ads.
Why Google Should Open Retail Stores
February 18, 2013
From Forbes
Last week, 9to5Google reported that it learned from an "extremely reliable source" that Google plans to open retail stores later this year. While Google hasn't confirmed the rumor and, in fact, as recently as December the company insisted that it had no plans to open retail outlets, there are indications, such as the Chrome mini stores that have launched at Best Buy's in the U.S. and Dixon's in the U.K., stand-alone storefronts are the next logical step in its go-to-market strategy.
Bootstrapper’s Guide to the Mobile Web
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