People wearing Google's glasses are transported to a strange new world in which the internet is always in their line of sight. But for people looking at the people wearing those glasses, the view is even stranger — someone wearing a computer processor, a battery and a tiny screen on their face. In a sign of how acute the challenge is for Google, the company is negotiating with Warby Parker
, an e-commerce startup that sells trendy eyeglasses, to help it design more fashionable frames, according to two people briefed on the negotiations who weren't authorized to speak publicly.
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Warby Parker, the industry-disrupting seller of stylish, affordable eyewear, noticed fewer customers were using its 1-800 number and more were turning to Twitter to pose questions. But the retailer found it difficult to answer complicated questions, such as those about prescriptions, given Twitter's 140-character limit. Looking for a way to interact with customers outside the constraints of Twitter, the company's social media team started shooting videos of themselves answering questions, uploading the videos to YouTube and replying to customers’ tweets with a link to the video.