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Google Searches for Style With Potential Warby Parker Partnership

February 25, 2013
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People wearing Google's glasses are transported to a strange new world in which the internet is always in their line of sight. But for people looking at the people wearing those glasses, the view is even stranger — someone wearing a computer processor, a battery and a tiny screen on their face. In a sign of how acute the challenge is for Google, the company is negotiating with Warby Parker, an e-commerce startup that sells trendy eyeglasses, to help it design more fashionable frames, according to two people briefed on the negotiations who weren't authorized to speak publicly.

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